Sales and Marketing are Mutually Dependent Activities upon which Success Depends.
Technology has changed the face of marketing to such an extent that the job descriptions, expectations and responsibilities of today’s marketeers differ greatly from those of just a decade ago. Clearly, it’s no longer enough to issue press releases and update the company website. Engaging with the Sales team and understanding the finer points of the sales process are an essential element of the role.
Today’s marketeers need to stay on top of trends and technology; they need to know how social media, search, video, conversions and analytics work in the marketing mix. But fundamentally they should never loose sight of the prize, to develop the organisations interests, build on past success and react to the changing needs of the Sales and development teams.
As a small independent marketing communications company, Saltway Communications will work closely with both the Sales and Business Development teams, ensuring that they are supported with all aspects of marketing activity in a timely and accurate manner.
Having had first-hand experience of developing sales relationships and the often disperate relationship between Sales and Marketing, Saltway Communications understand the needs and frustrations of both disciplines.