The Printed Word is not Dead - Printed Collateral is as Important as ever!
Printed media forms an integral part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a collectible item, not only for its captivating visual effects, but for the loads of product-specific information featured in it.
They are versatile pieces of printed information that can be used for promoting almost all types of products and services, and in different venues, from reception desks in your offices to promotional events.
Saltway Communications has in-house design and print management resources offering a wide range of printed collateral from business cards through newsletters to glossy corporate brochures - all of which can also be placed online.
Saltway Communications will ensure the effectiveness of your sales and marketing collateral:
- Assess your existing collateral
- Establish the key objectives for your printed material
- Develop an effective and manageable print promotion schedule
- Assist in the design and production of your material
- Project manage and liaise with third party contractors
- Create and manage bespoke material if required
- Ensure effective deployment and circulation
- Consolidate with online activity to maximise exposure
- Introduce back office services such as online libraries etc.
- Assess and Analyse online metrics
- Develop third party relationships (Trade Publications etc)