Whether your business is a startup, an established small business, or a fast growing company, PR and media relations is a tool that can help you gain a competitive advantage.
Cutting through all of the noise in the marketplace to establish your brand and get the media to pay attention to your company isn’t always easy, but it’s a lot easier if you pay attention to a few fundamentals that have been proven to help create the buzz that becomes leads or sales.
A good PR campaign includes press releases, presentations, web pages, social media, and visual media (photos, infographics, video). How you tell your story most effectively depends on your target audience – the people who can help your company grow, whether they are current or potential customers, investors, or the press.
Saltway Communications is well versed in building media relationships and providing comprehensive support for both media and public relations. With a network of press and media contacts across the globe, Saltway Communications will assist in the management, development and deployment of PR campaigns with your in-house team or as an external resource.