Innovation is the way forward and should be applied to all marketing activities
Saltway Communications think in terms of the following broad-based concepts that can be applied to different scenarios, in different industries, and for companies large and small - Analysis, Critical Thinking and Creative Ideas.
Innovative thinking, or the ability to analyse situations or statements and determine their validity, is the foundation on which modern management professionals build their careers. Critical thinking breeds creative thinking, which in turn solves problems. This is exactly what employers need from managers.
Saltway Communications will approach marketing by thinking in terms of integrated, interconnected systems, and how they affect each other. From trade show displays to Twitter feeds, it’s vitally important to see how the relationships between all parts of the marketing plan work, and to manage them effectively.