You don’t need a huge marketing budget to catch the attention of people who will support your brand. A good first step is to provide a clear and precise message about the company in language customers find relevant. Taking the time to prepare a comprehensive marketing strategy and skillfully rolling it out will keep customers engaged in the brand, build recognition and encourage loyalty.
Knowing the competition is just as important as knowing the intricacies of your own products and services. A message that clearly tells customers how your business outshines the competition, offers a better product for the price or provides increased service can all contribute to a larger ROI on marketing dollars spent.
Advertising a product or service within the context of the corporate story or brand history lets customers know what the organisation values as well as the product or service it is promoting. When done skillfully, the advertising, story line, images and language all work together in a marketing campaign to grow current interest and generate new leads. Once clients are hooked on the story it is easier to get them to take the next step.
Saltway Communications has been responsible for creating and developing successful brands in several vertical market areas and across international boundries. With extensive experience in supporting organisations large and small to build and communicate brand values, Saltway Communications can bring a refreshing perspective to new or established brands.