Toolmaker Supplies Ltd. eCommerce & Multi Channel Project
Toolmaker Supplies Ltd. Specialist Engineering Tooling Stockest
Sales & Marketing Consultant
Project Date: Oct 2020 – Present
Project Duration - Open Ended
Location: Malvern, Worcs (Working from home and client offices)
This project was to build an eCommerce Business for an engineering tooling parts supplier in Malvern. The initial stage was to propose, present and agree a business wide transition from a traditional stock-sell-ship enterprise into a more proactive, digital business utilizing all available channels to increase the level of business, streamline the transaction process, improve the buying experience and increase customer loyalty.
This included building a Woocommerce based eCommerce solution on a Wordpress platform (2500+ products) with integrated CRM (Insightly) from many and various data sources, eMail Marketing (Constant Contact + MailChimp), eCommerce Processing via TradeBox and integration into Sage 50 accounts and inventory. A MASSIVE PROJECT which was managed with Project 365 project manager software.
SEO was delivered via YOAST (google console & analytics) and other wordpress plugins introduced price on application, abandoned order and online account management functions. This project had very specific requirement to ensure that online clients were pre-qualified as a great deal of the web content was sensitive.
Responsibility for the branding, copy writing, creation of email campaigns for the non-ecommerce business and the marketing strategy, scheduling and budgeting for both sides of the business + liaising with trade publications ahead of launch. Finally creating a Social Media presence on LinkedIn and Twitter. As with most large-scale transformation projects, there was a significant level of staff liaison, training and documentation, all of which was undertaken in bite-sized elements. Further support is ongoing.